Of Dogs and Fleas
I love DA’s industry news links. I especially love it because I am completely slammed between work, writing, and family (like, um, well, most of the authors I’ve met lately, so it’s not like I’m special). The roundup from Wednesday contains a lot of news important to both readers and writers, and it saves me the time tracking it all down myself. It’s not all serious – I mean, the bit about librarians and how many of them find nookie in the book stacks was pretty hilarious, and hey, that gives me an idea… NO, NO MORE IDEAS UNTIL I WRITE UP THE ONES I HAVE.
Anyway, one of the tidbits was how Barnes and Noble is advertising their Nook on a pirate site. It may not be intentional in that the ad went out to any site on the ad network. It is intentional in that B&N can exclude sites by keywords (like “file sharing” for example) and is getting a report from the ad seller showing the breakdown of results by site.
I’ve bought and sold online advertising. Here’s what I posted to DA:
“…one of the (admittedly minor) considerations is how the placement of the ad will affect the brand. Someone made the conscious decision to link the Nook with reading digital files however those files are acquired.
Now, I’m one of the people who said if Bob buys my future hardback, I don’t care how Bob “acquires” my digital file. But B&N isn’t Bob, and doesn’t care that most of the fans of a site like that don’t think like Bob.
“By any means necessary” is not acceptable doctrine when we’re talking about a luxury device. A more apt cliche is “when you lie down with dogs, you get up with fleas.”
I’ll have a bit of a rant next week about piracy and first time authors. A topic that is very near to my blackened heart.